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Travel App Concept Project 

'Wishlists' case study

Culture Trip is the trusted shortcut to booking travel that’s good, and makes you feel good. In one single platform, our customers can discover and book spot-on stays and experiences, hand-picked by a global community of travel experts and local insiders.

The Challenge

Create a flow presenting a new wishlist page. Improve the user experience in order to increase the user's engagement.
Add various new functions that will both be practical and fun.

Potential Improvements

Involve the user in the process of creating and maintaining wishlists:

Use push notifications as a reminder, add different sharing options, sync with other apps (e.g. calendar), easy sorting and filtering, and more.


Inspiration & Compatitors

As part of my research, I looked for similar products and competitors in order to find other UX solutions for saved content.

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Full Flow

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Empty states


The user saved an article, created a new wishlist, and named it "Tokyo".

When he returns to the app he gets a reminder, a notification that suggests the user go back and work on his Tokyo wishlist.


My wishlists page has the option to re-organize wishlists and pin them to the top if wanted.
The user can share each wishlist and use the settings button to: replace the cover image, rename, archive and sync. The new wishlist button stays sticky on the bottom.


Sync will open the user's profile so he can add more info and sync his account with other apps, such as calendar, maps, and more.

The user can sort his saved places by distance, price, and last saved. He can also filter by categories such as food & drinks, hotels, history, and more. The user can call the place to book a table, order tickets, etc. According to the user's geo-location, he'll see the place address or the exact distance (if he is in town).


The user can see his saved places on map view as well


Empty States

The user didn't save any items

The user created a wishlist but

didn't save any items, the wishlist cover image will be faded

The user didn't save places




Empty state page

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My Wishlists

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Saved places in a wishlist


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