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UX Improvement Case Studies 

Unification and improvement 

UI/UX

Alignment of existing templates to create a more organized and unified experience, across different verticals. As well as to allow for feature testing, at scale. 

  • Contextualized each content element by creating designated content sections (that can be toggled on or off)
     

  • Create uniformity of drastically different logos by adding a background
     

  • Focus on conversion oriented features in a single location
     

  • CTA button placed in accordance with the way users read (z-pattern layout)
     

  • Chart is more scannable and easier to compare brands

More Info / Quick Review

UI/UX

The project was born from the need to optimize the experience for users who were interested in additional information, but would be overwhelmed on the long product review pages. By showcasing the most important content, without an extra click, the feature was able to help increase individuals' intent and conversion rate. 

Before

Improvements made

Before

After

Improvements made

  • When the quick review opens, the rest of the screen is darker - focusing the user on the content rather than the entire page 
     

  • Allows to show more information on each partner in an easy-to-digest way
     

  • Sticky CTA for quick conversion
     

  • Overall clean up (changed the button and Ribbon style)

American Retailer -
Mobile experience 

UI/UX

The purpose of this project was to provide a clear visual how simplifying the mobile app's "small real estate" could lead to larger conversions and stronger engagement, simply by emphasizing crucial elements and eliminating noise.

Before

After

What has changed?

  • Minimized search bar 

 

  • Reduce margins between components 
     

  • Size and quantity dropdown
     

  • Unnecessary product details are hidden
     

  • Removed competing CTAs - focus on 'Add to bag' rather than 'Add to wish list'
     

  • Recommended products moved to more lucrative position
     

  • Focus on final rating score rather than review breakdown