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I'm Shiran.

Employment

2019 - 2021
Zencity // Product Designer

 

Zencity is an AI tool for local governments which gathers and analyzes resident generated data and then delivers actionable insights that help governments prioritize resources, track performance, and connect with their communities

Was a key stakeholder in a major project and company milestone - creating a full DIY solution for our hyper-growing customer base as well as our product analysts. Via continuous feedback sessions with our active users, product managers and developers, I improved current components as well as adding new platform features with desktop and mobile emphasis, to support the overall growth of the platform’s capabilities. In addition, I was a part of an essential task-force to lead a complete platform revamp focusing on improving the filter hierarchy as well as redesigning the insights feed, both significant screens within the platform.


2017 - 2019
Natural Intelligence // Product Designer

 

Natural Intelligence is a world leader in the fast growing comparison sites arena, with unique technologies that give us a competitive advantage in the marketplace.
 

End-to-end digital product design, with emphasis on innovative and groundbreaking UX on desktop and mobile interfaces. Researching, wireframing, designing and prototyping for different content spheres (medical, dating, finances, etc.). Designing, automatizing and constant improvement of the company’s internal campaign management system. Working closely (brainstorming, testing and matching, etc.) with both PMs, developers and content teams in order to hone current UX and maximize clicks.

 

2015-2017

Dynamic Yield // Lead Creative Designer
 

Dynamic Yield helps retailers, marketers and publishers maximize revenue by personalizing customer interactions in real-time across any channel.
 

Designing the company's online and offline presence and branding on both external and internal use. Using local and virtual user testing sessions (based on personas, scenarios and use cases) in order to enhance functionality and usability for key audiences. Collaborating with product and engineering teams to craft high quality UX/UI, while working closely with MMs, PMs, writers, event coordinators, video producers and senior management.

 

2013-2015

TITANBRANDWISE // Brand & Interaction Designer
 

International branding agency
 

Brand, website and campaign designing for international and public companies. Collaborating with programmers for constructing sites. Working with UI and UX specialists.

 

Freelance Designer // 2012 - Today
 

Designing for private customers and start-ups in both online (websites, landing pages and banners) and offline (posters, business cards and rollups) spheres

Skills

Figma | Sketch | Adobe Creative Suite | Principle | InVision | Axure

Contact

b.shiran@gmail.com

0526.449.446